American singer/songwriter Joe Jonas has teamed up with fashion label Kenneth Cole and fragrance distributor Parlux to promote the label's latest fragrance, Inspire.

The campaign, shot by music video and film director Anthony Mandler, sees Jonas perform a playful anthem about Inspire and its attraction-boosting properties. The singer commented 'I wanted the campaign to be something fun and a little bit of a head-scratcher, where it's like, "Is this real?" And then you quickly realise, "Ok - this makes sense"'.